Transformers Panels

Transformers Foundation expert panels are for industry professionals who are eager to learn and actively address and facilitate change in key areas of the denim supply chain.

Watch Past Panels here:

ANTI-GREENWASHING

Panel 1:

“ANTI-GREENWASHING LEGISLATIONS, RESPONSIBLE MARKETING AND CITIZENSHIP”

Learn from Cecilia Parker Aranha, Director of Consumer Protection at Competition and Markets Authority UK, Hilary Jochmans, Founder of PoliticallyInFashion, Lavinia Muth, Corporate Responsibility at ARMEDANGLES, and Mathieu Jahnich, Responsible Marketing Expert, moderated by Marzia Lanfranchi, Intelligence Director of Transformers Foundation.

We discuss:

- How legislation will impact sustainability communications

- What legislation exists and what is coming to fight greenwashing

- How to accurately communicate claims from a brand perspective

- What the role of marketing is

BONUS MATERIAL: “Combating Greenwashing In France” by Mathieu Jahnich

Debunking Myths

Panel 2:

Debunking Myths, Fact-Checking, and How To Use Data Responsibly

***The following video includes panellists' views that do not in all cases represent the findings of the Transformers Report: Cotton as a Case Study in Misinformation or the views of those who wrote and researched the report. If writing about or referencing the report, please refer directly to that document. That said, the Transformers Foundation encourages open dialogue in our industry. Many people have strong opinions. We don't always agree with those opinions every time, but we encourage differing points of view, especially those of experts.***

Listen to experts Allison Deger, independent fact checker, Elizabeth L. Cline, journalist and author, Terry Townsend, former ICAC executive director and cotton statistician, moderated by Marzia Lanfranchi, Intelligence Director of Transformers Foundation.

We discuss:

- The role of data and fact-checking in fashion’s sustainability discourse

- How numbers can be distorted

- How to filter misleading versus credible claims

- How to build critical data consumption

Chemical Hazards

Panel 3:

Credible Data Vs Misinformation: A Lesson In Responsible Data Use And Fact Checking

Fashion has a huge misinformation issue. While there have been attempts to resolve fashion misinformation, we have not taken the problem seriously enough. Fashion misinformation is part of the same society wide information disorder destabilizing democracies and undermining public trust. While we need not agree on a one-size fits all solution to environmental and social problems, all players in fashion—from journalists and nonprofits to consumers, suppliers and brands—need to agree on the facts, or hope for progress will fade from view.

Fact-checking is a key tool to help fight misinformation and for brands to become critical users of data and claims and accurately assess the interventions needed in their supply chains.

We will discuss: