The Truth Series

 

Are you feeling overwhelmed with the influx of information out there? 

It’s becoming increasingly difficult to decipher what is right and who is credible. 

That’s why we launched THE TRUTH series.

A series of episodes where we bring in the top experts from around the world to investigate the FACTS and bring the TRUTH to the table.

Watch Past Episodes here:

WORDS

Episode 1: WORDS

Our first episode “WORDS” on November 10th was intended to discuss topics with a very high level of confusion and misunderstanding perceived in the market. The unsupported claims that pass along Industry players, and then to end consumers had lead to a weakening of quality and reliable communications surrounding Environmentally related topics.

 

Speakers: Adriana Galijasevic of CoCircular Lab, Ignasi Cubina of Eco Intelligent Growth, Dr. Pamela Ravasio, and Scott Echols of ZDHC

 

GREENWASHING

Speakers: Alden Wicker of EcoCult, Bert van Son of Mud Jeans, Matt Sexton of Futerra, Rich Tobin of Kaltex, moderated by James Schaffer of Schaffer&Combs.

 

Episode 2: GREENWASHING

Our first episode discussed empty or misleading words that are unsupported by data, but are frequently used in all industries. These vague terms that plague the industry fuel greenwashing, but we are here to put an end to that. Join our experts in conversation on what companies and individuals can do to eliminate greenwashing.

 

COTTON CLAIMS

Episode 3: COTTON CLAIMS

Cotton. It’s a controversial subject. In this episode of The TRUTH, we unpack the misconceptions and the misuse of cotton data and global average figures, debunk some of the myths on water consumption, pesticide use, and shed a light on data on yield.

 

Speakers: Arun Ambatipudi of Chetna Organic Agriculture Producer Company Ltd, Cannon Michael of Bowles Farming Co., Dr. Keshav Kranthi of Cotton Advisory Committee (ICAC), and Simon Ferrigno, freelance journalist and researcher.

 
 
 

Regenerative Agriculture

Speakers: Danielle Statham of Sundown Pastoral, John Kempf of Advancing Eco Agriculture, Roian Atwood of Kontoor Brands with special remarks from Rebecca Burgess of Fibreshed.

 

Episode 4: Regenerative Agriculture

What’s all the hype around Regenerative Agriculture? In the 4th episode of The Truth, we’re taking an educational angle on Regenerative Agriculture and what it means for the denim industry and its supply chain. Our expert panelists will unpack it’s impact on carbon sequestration, soil health, and biodiversity while discussing certifications and the future of carbon positive textiles.

Bonus!

Graphic Recording by: Carlotta Cataldi

As a member of the denim industry, you are also a member of the agriculture sector. There is no denying the close connection between the two. Using your raw material input to regenerate our soils is one of the greatest opportunities for brands, manufacturers, and the entire supply chain 🌱

Canopy Responds to Regenerative Agriculture & Denim

Regenerative Agriculture & Denim

Chemical hazards

Speakers: John Frazier of Hohenstein Institute of America, Scott Echols of ZDHC Roadmap to Zero Programme, and Dr. Siva Rama Kumar Pariti of Sustainable Textiles Solutions.

S2E1: Chemical Terms You Need to Know in Fashion

Fashion is directly linked to chemistry, however, many industry professionals lack the expertise to understand the hazards related to chemical use in fashion. Chemicals are present at every step of the supply chain, so what chemicals are used in fashion and how are they rated in terms of risk and hazard?

In this session we cover:

  • The difference between chemical hazard terms to eradicate misleading claims

  • Where these hazards show up in fashion

  • Alternative approaches to chemical management

Carbon & Decarbonization

Speakers: Crispin Argento of The Sourcery, Alberto Candiani of Candiani Denim, Jordan Nordarse of Boyish Jeans

Let’s get down to the truth about carbon.

Carbon and Fashion have a direct correlation. And since fashion spans across almost every industry, from agriculture to construction, there are many ways we can work to manage carbon in denim & fashion. Join us to learn the myriad of terms that have built carbon reduction strategies, as well as how we can minimise carbon emissions throughout the supply chain.