The Truth Series: Ep.2 “GREENWASHING”
Are you feeling overwhelmed with the influx of information out there?
It’s becoming increasingly difficult to decipher what is right and who is credible.
That’s why we’re launching THE TRUTH series.
A new series of episodes where we bring in the top experts from around the world to investigate the FACTS and bring the TRUTH to the table.
The TRUTH Ep.2: ‘GREENWASHING’
Our first episode discussed empty or misleading words that are unsupported by data, but are frequently used in all industries. These vague terms that plague the industry fuel greenwashing, but we are here to put an end to that.
Join our experts in conversation on what companies and individuals can do to eliminate greenwashing.
Speakers
Alden Wicker
Alden Wicker is a freelance journalist and expert who writes deeply researched articles about the big issues and ideas concerning the fashion industry’s global impact on the environment and people. She splits her time between managing her internationally recognized website EcoCult.com, with 1.4 million readers in 2019, and contributing to publications like The New York Times, Vogue, Vogue Business, InStyle, Harper's Bazaar, The Cut, Glamour, Quartz, Vox, and Inc. Magazine.
BERT VAN SON
Bert van Son is the CEO and Founder of Mud Jeans, a sustainable and fair trade certified denim brand based in The Netherlands. MUD Jeans satisfies the principles of the circular economy. The main business concept of the company is to lease its apparel to consumers. After the lease period of one year, consumers can switch them for another pair and continue leasing, return them for recycling or upcycling purposes, or keep them. The lease contract includes free unlimited repair services. This concept is called Lease A Jeans and was launched in 2013.
MATT SEXTON
Matt Sexton is Chief Strategy Officer of Futerra, the global change agency dedicated to Imagining Better and Making It Happen. Matt and the strategy team work with international businesses and brands to develop inspiring vision and strategy frameworks for sustainability that set out clear priorities and ambitious goals along with detailed roadmaps on how to mobilize. In the last few years he has developed strategies for a variety of businesses including Tommy Hilfiger, Formula 1, Yoox Net-A-Porter, Kao Corporation, VF Corporation and Whitbread.
RICH TOBIN
Richard has worked in the textile industry for over 28 years, having held various positions over this time period from Director to V.P to Entrepreneur and business owner. Focused mainly in Marketing & Sales in multiple textile market segments, Richard has most recently directed R&D and product development for Denim Mills both foreign and domestic during the past 9 years. From product development to marketing strategies, Richard's experience is complete and we are can't wait for him to share his expertise with us.
